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HI-TEC服饰即将登陆中国大陆市场

HI-TEC SPORTS was founded in 1974 in the appropriately
named village of Shoeburyness, in Essex, England. Our
original success grew the breakthrough design and
development of Hi-Tec’s first ever shoe, THE HI-TEC SQUASH,
specifically designed for the then fast growing game of
squash. An industry benchmark then and now, few shoes in
athletic footwear history have recorded unit sales of over 18
million pairs worldwide to date. The Hi-Tec Squash remains
Britain’s all time best selling sports shoe model to this
day.
It was not until 1982 that the Hi-Tec brand name and logo
were globally launched as a result of our decision to become
a major worldwide sports brand. The innovative, successful
global development of our brand became a casebook study at
the Harvard Business School. Today we are proud to report
that there are over 500 Hi-Tec styles being commercialised
throughout 80 ries world-wide, under the Hi-Tec Outdoor, Hi-
Tec Court, Hi-Tec Golf, Hi-Tec Sport, Urban collections and
Magnum brands. A whole family of great products for sports
and footwear enthusiasts.
In the United Kingdom our commercial strategy has
consistently been to focus on the -price market segment, and
as a result Hi-Tec has secured wide and varied distribution
to include both sportswear retailers and general “high-
street” shoe shops. This aggressive distribution
orientation has positioned Hi-Tec as one of the four unit
volume leaders throughout the UK sports shoe market
consistently over the last ten years.
As a result of these early successes throughout the 1970s
and 1980s, and in order to provide funds for expansion into
international markets, Hi-Tec Sports was floated on the
London Stock Exchange in June 1988, and in January 1992
successfully returned to the market by way of a rights-issue,
which served to generate additional working capital for
further global expansion. By the end of the 1990s, Hi-Tec
Sports was a truly global, successful brand and Company. In
2000, our Chairman, Founder and then-majority shareholder,
Frank van Wezel, bought back the company the markets, thus
once again making us privately owned and managed.
The company currently employs approximately 500 employees
and generates global sales of more than US $2500 million.
And the best is yet to come!

  我们是英国HI-TEC公司。我们是世界上最富激情的企业之一。我们
沉醉于制造最优秀的休闲及运动鞋服。顾客穿上立即感到舒服
(INSTANT COMFORT)与重量超轻(V-LITE)及高科技应用是HI-TEC产
品的鲜明特性。
为什么?因为你热爱生活,你的闲逸时光非常宝贵,不能穿着不舒
服的鞋或服饰令你举步维艰。

尽享生活美好
HI-TEC矢志不渝,目标明确,致力向顾客提供价钱合理、设计新
颖、舒适与超轻的优质产品。我们积极应用崭新科技,及突破性的物
料,研制最高舒适度的产品。无论您追求卓越的球场表现,或是悠闲俊
朗的时尚形象,HI-TEC都能满足需求,让你尽享生活美好。
HI-TEC是轻松的,友善的,时尚的,舒适的,开朗的。

Hi-tec在全球85个国家和地区均有销售,是欧洲销售增长最快的鞋服
品牌之一,在HI-TEC系列产品中,HI-TEC OUTDOOR系列产品在2005年9月
Sporting Goods Intelligence 体育用品商情发布的最新调查报告指
出,HI-TEC在全球户外鞋服的销售排名中,跃升至第3位。
在市场推广方面,作为欧洲多个国家体育运动用品赞助商的HI-TEC公
司,其赞助的苏格兰田径运动员Chris Baille在墨尔本英联邦运动会的
110m跨栏项目中获得银牌,同时荣获2006年度苏格兰最佳田径运动员
奖;由Hi-Tec 赞助的世界级壁球运动员David Palmer,在美国纽约的
首届Village Open公开赛上他以11-6, 11-9, 11-8的成绩,击败对手
Mohd Azlan Iskandar,直落3局获得壁球冠军;2006年11月19日,在日
本的年度Dunlop Phoenix高尔夫球赛上,HI-TEC赞助的爱尔兰高尔夫名
将Padraig Harrington(帕德里哥•哈灵顿)击败美国对手“老虎”
Tiger Woods夺得了比赛的桂冠。
2007年,HI-TEC服饰即将登陆中国大陆,由高科技及超轻材质贯穿
URBAN,OUTDOOR,GOLF LIFESTYLE三系列的产品将给您带来耳目一新的感
受!……

请享受我们的产品…
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