甲骨文2009春夏产品火爆订货中

品牌风格

ORACLE 是专为活力个性的都市人所设计的服装。

“中式古典”是甲骨文人类所推崇的新一代哲理念，看似简单而品味高雅不夸亮丽的色调来眼球，不哗众宠，简约不简单。

复古军旅风彰显男人的力量，但不流于街头颓废，干净素色，尽显男斯文气质，个性而不流于夸张，混合了运动服和板仔服的设计概念。

在产品中较多的应用剪裁，金属特等方法来表现，形成富中国特色的“ORACLE”风格。

 ORACLE STYLE：

Oracle is specially designed for dynamic personality city men.

“ Classical Chinese “ is highly valued a new philosophy by Oracle for its all kinds of qualities: low-key elegant, tough gentle, retro fashion, look simple but not elegant taste, contracted vogue, not to use exaggerated bright colors to attract attention, not to curry favor with the public in Oracle series products, mainly by traditional painting, pattern , oracle fonts, celadon porcelain, tailoring, metal objects such as the way to performance Oracle’s unique style, full of Chinese acteristies Euramerica pop elements.

品牌定位: br positing:

都市街头假日休闲风：高雅与低调、硬朗而斯文、复古而时尚、潮流而简约、个性而不夸张。

(Urban street holiday leisure)

Elegant low-key fusion Hale gentle ancient fashionable Tide contracted, personality with no exaggeration

主要以20~35都市粉领，

               IT娱乐行业及自由艺术家为主导消费人群

他们沉着，知性，受过良好的教育

他们富有激情，想象力，创造力

他们热爱表演，音乐和艺术

他们勇于创新冒险、敢于尝试新事物

他们喜爱旅游，休闲，追求卓越生活品质

他们懂得博采众长，洋为中用，创新艺术

這是一群散发着时尚气质的独立主义者

Oracle aimed at 20~30’s city pink-collar, IT staffs, entertainment industry, freelance artists, independent has unqiue acter …..the liberals

They are full of enthusiasm, imagination creativity.

They love performing, music arts.

They are clam, knowledgeable well-educated.

They enjoy travel, leisure, Pursuing Life’s quality.

They dare to innovate adventure, challenge, try something new.

They know how to absorb make foreign things to create owns’ arts technology.

They are a group of independent enough men taking private fashion tempareture.