KARSPOLOR卡斯保罗男装 卡斯保罗品牌介绍

卡斯保罗男装究竟是什么样的一个品牌，让我们一起品味一下他的品牌故事吧。

品牌故事brand story
薄雾的黎明，来自法国边陲小镇格拉斯的青年卡斯保罗走上轮船的甲板，他挥挥手，告别为他送行的未婚妻，他知道这一去将不知归期是何年，世界大战胜利后，是回归故里，还是战死沙场？他憧憬着能为国而战，但他难舍年迈的亲人和他深爱的卡米尔，他还未娶她为妻，他擦干泪水，强作坚强地拥抱他们，反复在耳边叮嘱，等着我，我一定会活着回来！
汽笛响起，他们高唱马赛曲向远方进发，卡米尔呆呆的看着自己的爱人，忽然她不顾一切地冲向已经离岸的船板，往爱人身上塞了一件东西，美丽的卡米尔冒着溺水的危险为他送行的画面他至今不能忘怀。他迫不及待地打开，原来是一件夹克！多少个深夜，卡米尔都在为他一针一线密密缝制，那些细腻的缝隙角边，那些精细的纹理都是卡米尔用爱意缝纫的情物！到了营地，他细心地珍藏这这件衣服，发誓要在凯旋的那一天，穿着这件夹克回到卡米尔身边。
也许是爱情的力量，他在枪林弹雨中数立战功，战争胜利后他穿着那件一直珍藏的夹克，踏上了回家的路。一路都在庆祝胜利，人们把他抛向空中：胜利了，我们的英雄，胜利了，伟大的骑士！他感到无与伦比的自豪，终于可以和卡米尔相见，即使战争留在他身上的创疤，也消去了曾有的剧痛。卡斯保罗满含深情地来到卡米尔面前时，他们早已泪如雨下，紧紧的相拥——朝思暮想的恋人终于回来了，带着她的思恋一起回来......

卡斯保罗无法忘记那件夹克给予他的必胜信念和力量，他与妻子一起开创了男装品牌karspolor，在设计中融入了金戈铁马的坚贞情意，对法国的时尚男装进行了大胆改良和造型，一改男士笼统、累赘的长袖古典款式，赋予了简短、干练、雷厉风行的式样风格，紧随其后，这股潮流刮起了法国男装款式的旋风，成为风靡一时的最强劲的流行趋势。
karspolor像伟大的骑士，风雨前行，经过时间的洗礼，魅力不改，与时隔百年的人们相容一身，继续表达着男士的儒雅、大气、豪放、刚强的做派，游走于时尚街头，成为一种成就非凡领袖气质的装扮！

karspolor卡斯保罗男装 2012卡斯保罗新款男装

misty dawn, from the french border town of young glass karspolor on the ship's deck, he waved, bid farewell to him to his fiancee, he knows it will not return to what year it is, world war after the victory, is to return to the hometown, or killed? his hopes of fighting for the country, but he's her old family and his deep love for camille, before he married her, he wiped away tears, strong as strong embrace them in the ear, repeated exhortations, wait for me, i will certainly come back alive!the siren, they sing the marseillaise into the distance, camille stared at her lover, she suddenly fling caution to the winds to have offshore ship, to love him a stuffed a thing, the beautiful camille risk drowning him off screen he has not forgotten. he is unable to hold oneself back to open, the original is a jacket! many a night, camille in his thick sewing needle, those delicate slit edge angle, the fine texture is camille love sewing conditions! into the camp, he carefully treasured the dress, vowed to triumph in the day, wearing the jacket back to camille.maybe it's the power of love, he in a hail of bullets in a number of exploits, after the victory of the war he was wearing the treasured jacket, set foot on the way home.

all the way to celebrate the victory, they took him into the air: victory, our hero, victory, great knight! he feel incomparable proud, finally can meet with camille, even though the war left him scarred, and elimination had some pain. cass paul amorously came to camille, they had shed floods down one's cheeks., hold me tight -- yearn day and night lovers finally came back, with her long back together ?karspolor couldn't forget the jacket to his belief and strength, he and his wife together to create the brand of men's karspolor, integrated into the design of a symbol of war in ancient china - on affective, french fashion mens undertook bold reform and modelling, a men's general, tired osteophyte long-sleeved classical style, gives a brief spell able,, carry out with drive and sweep style, followed, this tide along the french men's style of the cyclone, become the most strong trend become fashionable for a time.karspolor like the great knight, wind and rain before, after the baptism of the time, the charm does not change, and after a hundred years people compatible one, continued expression of men's elegant, atmospheric, bold, strong style, walk in the street, become a kind of extraordinary achievements of leader temperament dress!

karspolor卡斯保罗男装 2012卡斯保罗新款男装

公司简介company introduction
卡斯保罗服饰自创立以来，始终秉承打造品牌核心价值，树立产品竞争优势的经营理念，本着诚信、务实、创新、进取的核心价值观，采用现代化的管理经营模式，注重产品、管理和营销创新，已然在业内建立了良好的商业信誉。在竞争激烈的商业环境中，karspolor与时俱进，不断创造、对应和满足顾客的需求，始终保持着良好的销售业绩和品牌美誉度。
1999年，卡斯保罗（法国）服饰有限公司授权深圳市万马羊实业有限公司，全面负责karspolor品牌在中国及亚洲的推广与销售。深圳市万马羊实业有限公司是一家集研发、设计、生产、销售、服务为一体的国际服饰专业运营机构，总部设于香港九龙湾，常年聘请世界顶级服装设计师karsan polor为设计顾问，旗下拥有一批极具国际视野、掌控时尚脉搏的法国、香港专业设计师团队。
2009年，karspolor以十年磨一剑之精神，励精图治，从产品到终端进行了全方位的优化升级，取得了非凡业绩。调整后的karspolor更具国际时尚视野，更培养了一支团结拼搏、善打硬仗的营销团队。目前公司已经在广州、深圳、福建、沈阳、珠海、东莞等地开设了数十家品牌专卖店，市场反响强烈，形势喜人。
karspolor since its inception, and always uphold the brand core value, setting up the product competitive advantage of the business philosophy, in good faith pragmatic, enterprising, innovation, core values, using modern management model, focus on product innovation, management and marketing, has been in the industry to establish a good business reputation. in the highly competitive business environment, karspolor advancing with the times, constantly creating, correspondence and to meet the needs of customers, and always maintain a good sales performance and brand reputation.

1999, karspolorl ( france) and accessories limited authorization cyclones sheep industry, comprehensive responsible for the french brand " karspolor " in the china and asia in the promotion and sales.shenzhen wanma yang industrial co., ltd.the company is a collection development, design, studentsproduction, sales, service as one of the internationalclothing professional operating agencies, headquartered inhongkong kowloon bay, year-round hired topclothing designer karsan polor.consultants, owns a number of highly countryinternational vision, control of the pulse of fashion in france,hongkong professional team of designers.

in 2009, karspolor to ten years grinding sword of the spirit, good governance, from the product to the terminal to carry out a comprehensive upgrading, and achieved remarkable results, the adjusted karspolor more international fashion vision, but also cultivate a united struggle, good daying zhang's marketing team. at present, the company has been in guangzhou, shenzhen, fujian, shenyang, zhuhai, dongguan and other places set up dozens of brand stores, the market reacted strongly, the situation is satisfactory.

品牌文化brand culture
品牌理念brand concept：
学习，反思，创新和改善是我们的品牌理念。时尚不等于昂贵、流行不等于泛滥，倡导“在于心态，而非年龄”的设计理念。
learning, thinking, innovation and improvement is our brand concept. fashion is not expensive, pop is not equal to the flood, advocated " in mind, not by age " design concept.

品牌愿景brand vision
赢得客户、员工信赖，赢得行业、社会尊敬。走大品牌路线，紧随时尚潮流，满足客户需求。让员工具有高度的企业荣誉感和自豪感。与合作伙伴携手共创，推动服装行业健康发展。注重企业责任，关爱并回馈社会。
to win the customer, employee trust, won the industry, social respect. take the brand line, followed the trend of fashion, to meet customer demand. let the staff with high sense of honor and pride. and partners to join hands in creating, promoting the healthy development of garment industry. focus on corporate responsibility, caring and giving back to the community.

品牌核心brand core
服务制胜和培养核心竞争力的愿景，成为同类行业的佼佼者，打造时尚王国。
winning service and core competitiveness cultivation of vision, similar to become the industry leader, to create fashion kingdom.

品牌使命brand mission
关注不同地域、不同群体的时尚潮流，提供差异化的产品和服务，使其像水一样源源不断地融入人们的生活，让人人从平凡中蜕变，成就最时尚的自己。让消费者享受karspolor的物超所值，不断满足主题消费者的需求，实现顾客独一无二的自我价值，让顾客、加盟商、员工、供应商与企业一起共同成长。
pay attention to different regions, different groups of fashion trend, offer different products and services, so that it is like water everfount integrated into people's lives, let everyone from ordinary in ****morphosis, most fashion their own achievement. allow consumers to enjoy karspolor value for money, constantly meet consumer demand for the realization of customer theme, the one and only self value, customer, employee, supplier, joined the business and enterprise to grow together.

经营理念business philosophy
一切以顾客需求为归依，时尚不等于昂贵，平价是karspolor一贯选择。注重公司长远发展，不因短期利益伤害客户权益，全力满足顾客需求。关注并深刻理解用户需求，以最潮流的服饰，迎接顾客，帮助顾客实现与众不同的自我价值。
all to customer demand for refuge, fashion is not expensive, parity is karspolor consistently
selected. companies focus on long-term development, not for short-term interests damage the interests of customers, to meet customer needs. attention and deep understanding of user needs, with the most fashion apparel, welcome customers, help customers realize self value out of the ordinary.

管理理念management philosophy
为员工提供良好的工作环境和激励机制；关注员工成长，完善员工培养体系和职业发展通道，使员工获得与企业同步成长的快乐；充分尊重和信任员工，不断引导和鼓励，使其获得成就的喜悦。
to provide staff with a good work environment and incentive mechanism; pay attention to staff
development, staff training and improve the occupation development channel, so that employees
and enterprises grow up happy; fully respect and trust employees, continue to guide and encourage, enable it to obtain the joy of achievement.

品牌价值观brand values
追求：在服装领域实现顾客的梦想，并依靠点点滴滴、 锲而不舍的艰苦追求，使我们成为
领导时尚潮流的一流企业。
员工：负责和高效的员工是karspolor最大的财富。尊重知识、个性和不迁就有功的员
工是事业可持续成长的内在要求。
精神：忠诚奉献、开拓进出、务实创新和热爱生活是我们凝聚力的源泉。责任、创新、敬业
与团结是我们文化的精髓。
利益：karspolor主张顾客、员工与合作伙伴三者结成利益共同体。我们决不让雷锋吃
亏，奉献者定当得到合理的回报。
文化：资源会枯竭，唯有文化才会生生不息。我们没有可以依存的自然资源，唯有在人的头
脑中挖掘。文化不仅包含知识、技术、管理、情操，也包含一切促进可持续发展的无
形因素。
责任：karspolor以奉献精品、提供机遇、创造财富为己任，为自己和家人的幸福而不
懈努力。

pursuit：in the field of garment customers realize the dream, and rely on the little didi, the painstaking pursuit of keep on carving, so that we become the leading fashion trend of the first-class enterprise.
staff: responsible and efficient staff is the largest wealth karspolor. respect knowledge, respectpersonality and not yield to the active employees, is the cause of the inherent requirement of sustainable growth.
spirit:loyalty dedication, pioneering and pragmatic innovation, and to love life is the source of our cohesiveness. responsibilityas consciousness, the spirit of innovation, professionalism and the spirit of solidarity is the essence of our corporate culture.
interests: karspolor stand for the customers, employees and partners form a community of interests between. we must not let lei feng suffer, devotees will get a reasonable return.
culture: resources will be depleted, only will be cultural life and growth in nature. we could not dependentnatural resources, only in the minds of mining. the culture here, contains not only the knowledge, technology, management, sentiment, also contains all the promotion of sustainable development of the intangible factors.
liability: karspolor to create wealth, dedication boutique, to provide the opportunity for oneself, for oneself and familypeople's happiness and make unremitting efforts.

品牌风格brand style
世界顶级服装设计师kasan polor带领着一批极具国际视野、掌控时尚脉搏的法国、意大利、香港的专业设计团队，以欧陆风格结合中国男士着装趋势，巧妙融合国际时尚潮流，低调奢华的时尚彰显大气男人的风度和品味。
富有东方哲思的含蓄简约设计，配以世界最流行的优质进口面料和先进的制作工艺，卡斯保罗以其高贵、典雅、稳重、时尚的风格，成功、自信、练达、刚毅的个性和优良品质受到广大消费者青睐。

the world's top fashion designer kasan polor led a group of great international vision, control of the pulse of fashion in france, italy, hongkong professional design team to the european style with chinese men's dress trend of fusion of the international fashion trend, low-key luxury fashion show atmosphere man's manners and tastes.
rich oriental philosophical implication of simple design, with the world's most popular imported fabrics and advanced production technology, karspolor with its noble, elegant, stable, fashion style, successful, confident, experienced, strong personality and good quality by the majority of consumers.

合作伙伴cooperation partners
karspolor与国际一线面料商良好的合作关系、无与伦比的缝制工艺是产品质量达到国际一流水平的保证。世界上最优质面辅料供应商们配合一流的设计团队——kasan polor们，势必会将karspolor的品质感和时尚度不断提升和超越。
karspolor and international a gleam of fabrics of good relations of cooperation, incomparable
sewing process is product quality reach the international first-class level of assurance. the world's most high-quality surface materials suppliers with first-class design team -- kasan polor, will karspolor quality and fashionable spends ceaseless promotion and beyond.

市场定位market positioning
品牌定位：国际二线品牌与国内一线品牌之间
消费者定位：30岁以上的成功人士，满足其多种场合之穿着需求。
品类占比：
服装类：休闲系列占比50%，商务系列占比30%，正装系列占比20%
配饰类：箱包类占比35%、皮鞋类30%、皮带类20%、领带类15%
价格定位：
t恤：880.00-2380.00 茄克：1380.00-5800.00
马夹：768.00-1680.00 裤子：580.00-1580.00
衬衫：768.00-2680.00 单西：1680.00-5380.00
套西：2680.00-9580.00 牛仔裤：780.00-1680.00
风衣：1380.00-2680.00 皮衣：9800.00-38000.00
毛衣：1380.00-3780.00 羽绒服：2380.00-6800.00
箱包：780.00-3860.00 皮鞋：980.00-2800.00
皮带：580.00-980.00 领带：438.00-880.00

卡斯保罗产品三大系列three series
为了更好的适应市场，为我们的消费者服务，卡斯保罗品牌在延续2011年三大系列的基础上，调整了三大系列的比例，正装系列占比再次下降了7个百分点，休闲系列上升了10个百分点。
正装系列：岁月沉淀，稳健从容，使其在世俗生活中自由游离，不追逐时间而关注生活，有与众不同的价值观和富足的精神生活，拥有完美细致的生活旅程。色系：黑、白、灰、酒红。
商务系列：拥有可内敛可奔放的双重性格，混合简单朴素和奢华贵气两种极端的气质，在正式、典雅与随意之间游走，不同于众的配搭是商务男人新的审美取向。商务系列色系：纯色居多，黑、白、灰、杏、军绿、红。
休闲系列：一群对优雅美学和高雅品位渐有心得的那些时尚贵族们，有着独特的时尚嗅觉和敏锐的新生代直觉，自由随性。色系：黑、白、灰、蓝色、红色。