Calvin Klein 2017全球广告大片:美国经典
CalvinKlein全球广告大片:美国经典(AmericanClassics)
由CalvinKlein,Inc.为您呈现,特别介绍标志性内衣和著名牛仔裤,并结合AndyWarhol、DanFlavin、RichardPrince和SterlingRuby的艺术作品。
合作伙伴及拍摄地:
匹兹堡的 Andy Warhol 博物馆和迈阿密的 Rubell Family Collection - 此次拍摄获得各位艺术家及其代表的许可
Raf Simons,
Calvin Klein 首席品牌创意官表示:
「这是一场 Calvin Klein 标志性内衣和牛仔裤的重大庆典,是对其流行地位的认可,并于艺术品世界中展示出來。」
Pieter Mulier,
Calvin Klein 创意总监表示:
「这次全球广告大片的造型特别从 Calvin Klein 的资料档案中精心挑选;它既认可了早期设计,同時也让这些服饰闻名于世的品牌摄影史给于一个肯定。」
流行制品与艺术融合:
无论是 Andy Warhol 的丝印还是早期的设计师牛仔裤,都被誉为美国经典。
由 8 名不同个体组成的团队演绎了这个理念:
今季采用的模特均是全新面孔, 穿插出现于每组广告大片中,他们的独特风格及别具个性的表现成为入选的关键。
一个由 8 个不同的广告图像组成的系列:
由 Willy Vanderperre 掌镜,Olivier Rizzo 设计造型
从以下途径可观赏到 Calvin Klein 的广告创意:
广告牌、杂志和互联网
Calvin Klein 今季全球广告大片:
2017 年 2 月 7 日
Calvin Klein Jeans:
创建于 1978 年
Calvin Klein Underwear:
创建于 1981 年
Calvin Klein 位于:
205 West 39 NYC
Richard Prince: I Changed My Name, 1988 © Richard Prince Acrylic and screen print on canvas(142.5 cm x 198.7 cm)
Calvin Klein: Classic Denim Shirt (Calvin Klein Jeans Est. 1978)
Photographed at Rubell Family Collection, Miami
Richard Prince: Nuts,2000 © Richard Prince Acrylic on canvas(284.5 cm x 517 cm)
Calvin Klein: Classic Denim Jeans (Calvin Klein Jeans Est. 1978)
Photographed at Rubell Family Collection, Miami
Sterling Ruby: FLAG(4791), 2014 © Sterling Ruby Bleached and dyed canvas and elastic (443.23 cm x871.22 cm)
Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est.1981)
Photographed at Rubell Family Collection, Miami
Andy Warhol: Skull,1976 © The Andy Warhol Foundation / ARS
Calvin Klein: Classic Denim Jeans (Archival Originals, 1982) with Classic Cotton Tank (Calvin Klein Underwear Est. 1981)
Photographed at The Andy Warhol Museum, Pittsburgh
Andy Warhol: Statue of Liberty, 1962 © The Andy Warhol Foundation / ARS
Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est. 1981)
Photographed at The Andy Warhol Museum, Pittsburgh
Andy Warhol: Elvis 11Times (Studio Type), 1963 © The Andy Warhol Foundation / ARS
Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est. 1981) and Classic Denim Jeans(Archival Originals, 1980) with Classic Cotton Tank
Photographed at The Andy Warhol Museum, Pittsburgh
Dan Flavin: Untitled(Monument for V. Tatlin), 1964 ©Stephen Flavin / ARS
Calvin Klein: Classic Cotton Briefs (Calvin Klein Underwear Est. 1981)
Photographed at Rubell Family Collection, Miami
Andy Warhol: Ambulance Disaster, 1963-64 © The Andy Warhol Foundation / ARS
Calvin Klein: Classic Denim Jeans (Archival Originals, 1980) and Classic Denim Jeans (Archival Originals,1982)
Photographed at The Andy Warhol Museum, Pittsburgh
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