宁波男装品牌杉杉即将出征参展CHIC2014

展位号

E1A01

公司中文名称：宁波杉杉服装品牌经营有限公司
公司英文名称：

展品类别明细： 正装、

展品英文类别明细： Formal、

展品中文品牌：杉杉
展品英文品牌：FIRS

参展目的：

1.商贸需求 Needs of Trade Services：

寻求代理商/经销商/招募加盟商Seeking Agents/Distributors/Franchising
寻求品牌托管 Finding Brand Management
直营进驻百货公司 Direct Sales in Department Stores
直营进驻购物中心 Direct Sales in Shopping Malls

2.区域需求Needs on Market Regions：

东北Northeast China
西北 Northwest China

3.希望进入的百货公司和购物中心 Department Stores& Shopping Malls that you would like to enter：

A类商圈、A类商场

4.海外市场需求 Needs for Overseas Market ( Overseas brands don’t need to fill in)：

寻找的海外合作方式Overseas Cooperation：
目标海外市场Target Overseas Market：

企业介绍

中国•宁波杉杉服装品牌经营有限公司是中国本土最大的服装产业集团----杉杉股份所属的主力产品旗舰企业。生产和销售中高档西服、衬衫、服饰等。1989年，杉杉品牌的创始人和缔造者郑永刚发出“创中国西服第一品牌”的誓言，在中国服装界率先实施品牌发展战略；1990年提出无形资产经营理念；1992年构建起当时全国最庞大最完整的市场销售体系；1994年斥巨资全面导入企业形象识别系统（CIS）；1996年成为中国服装业第一家上市公司；1998年建成国际一流水准的服装生产基地；1999年按国际最优营销模式进行特许经营的改革，形成了以加盟商为主体的市场营销网络，具有强有力的专业化的市场拓展能力，在中国主要城市开设专卖店，在主流商场开设专卖厅，达到了1000多家。杉杉品牌从无到有，从小到大，迅速成为中国消费者最喜爱的服装品牌，享誉天下。

品牌介绍

杉杉西服作为中国最早诞生的同行业名牌，在生产上采用从德国、日本、意大利引进的世界一流的全自动吊挂式流水线操作。在工艺定位，生产流程等方面的软件应用在中国是首家。本企业管理上由日本大东株式会社和意大利法拉奥公司的专家直接主持，并且早在1996年就全面采用ISO9002质量体系进行品质控制。作为中国名牌、中国驰名商标的杉杉品牌，是首家通过绿色环保认证的服装品牌，也是中国服装行业的代表品牌，形成了正装、商务、休闲等系列化产品，其中杉杉西服和杉杉衬衫均荣获首届“中国名牌”产品称号。在中国服装界，杉杉创造了多项奇迹，赢得了诸多荣誉。

英文企业介绍

FIRS Clothing Brand Management Co., Ltd (Ningbo, China) is a main product flagship enterprise belonging to the largest clothing industry group in China——Shanshan Corporation. It produces and sells middle to high-grade suits, shirts, and dresses, etc. In 1989, Zheng Yonggang, the founder and creator of FIRS brand made the oath to “build the No.1 Suit Brand in China” and took the lead in implementing brand development strategy in Chinese clothing industry; in 1990, he put forward the idea of intangible assets management; in 1992, he constructed the largest and most complete sales system in China at that time; in 1994, he made a large investment to introduce the Corporate Identity System (CIS) comprehensively; in 1996, the company became the first listed company in Chinese clothing industry; in 1998, a world-level clothing production base was established; in 1999, the company carried out the franchise reform according to world best marketing mode, formed a marketing network with franchisees as main body, got a strong and professional market development ability, and started opening exclusive shops in major cities of China and exclusive stores in mainstream malls, and the number of stores reached over 1,000. FIRS Brand developed from nothing, and grew from small to big. Very soon, it became the favorite clothing brand among Chinese consumers and a worldwide renowned brand.

英文品牌介绍

As the earliest famous brand in Chinese clothing industry, FIRS Suit adopts the world first-class fully automatic hanging pile line operation imported from Germany, Japan, and Italy in production. It’s the first in China to apply software in craft orientation and production flow. The company’s business management is directly handled by experts from Japan’s Taito Joint-stock Company and Italian Gruppo Forall, and it started using ISO9002 quality system for quality control as early as in 1996.As a China Top Brand and China Famous Brand, FIRS is the first clothing brand to pass the Green Guard Certification, and also is a representative brand of Chinese clothing industry. It formed many series products, such as formal wear, business wear, and casual wear, etc, among which the FIRS Suit and FIRS Shirt got the first session “China Top Brand” title. In China’s clothing industry, FIRS created many miracles and won lots of honors.