国际运动品牌彪马新增形象代言人
国际运动品牌彪马新增形象代言人
ERIC NEWMAN
纽约(6月20日,2005)彪马将新增两名摩托车运动员代言其摩托运动产品,Yamaha Fotuna MotoGp 车对的 Ruben Xaus和Aprilia Repsol 250车队的Rand De Puniet。
两个车手都将在2005年剩下的赛事里穿上彪马Motogp 1000 的比赛靴子。
“对于彪马来说,现在是把我们把摩托运动的经验运用到其他的赛事规则中的时候了。体育及其日益上升的影响对设计造成的巨大挑战让摩托运动成为彪马四个轮子投资组合理想的延伸地方。”彪马的一位管理部门的官员John Mollanger说,“有了Ruben Xaus和Randy De Puniet,我们选择了两个年轻的天才车手,他们清楚地代表了彪马的信条:体育与时尚的融合。”
(编译:Rainpoem)
Puma Signs Two Athletes
NEW YORK (June 20, 2005) - Puma said it will add two motorcycle athletes to its motorsport stable: Ruben Xaus, of Yamaha Fotuna MotoGP, and Randy De Puniet, of Aprilia Repsol 250.
Both riders will be wearing the Puma Motogp 1000 racing boot for the remaining races in the 2005 season.
“The time has come for Puma to leverage our motorsport expertise onto other racing disciplines. The tremendous design challenge proposed by the sport and its growing influence make motorcycle racing the ideal extension to our 4-wheel portfolio,” said John Mollanger, head of business unit management and creative director of international footwear, in a statement. “With Ruben Xaus and Randy De Puniet, we have selected two young and talented riders who clearly represent the Puma credo: the fusion of sport and lifestyle.”
By ERIC NEWMAN
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