我们将 “IamSo”定义为一种生活态度，主张自我个性的展现。字面上可以理解为 “ 我就是这样！”那么对于“这样”每个人都有自己的理解和诠释。因此我们希望通过不同风格的服饰，以混搭作为一种方式，重新搭配，使每个人可以穿出自我风格。IamSo 品牌将既保守又前卫的英伦风格，与神秘的东方文化相结合，使服装保持一种简约、个性、唯美、创新的品牌形象。
We defined "IamSo" as an attitude of life, to advocate the emerging of personality. Literally it can be explained as “I am so!"，for this phases "so" everyone has their own understanding **interpretation. Therefore, we hope to re-mix variant styles of clothing through mix **match, enables people to show their personal styles. Br**IamSo makes the best use of both conservative **avant-garde of Engl**style, combining with the mysterious oriental culture to create a br**image of simple, personal, aesthetic **innovative.
IamSo,一个诞生于英国伦敦的传奇，推崇High Fashion的华丽和高雅，却又不失街头时尚的年轻，活力，自由，创意和个性化。灵活变通的舒适功能配上刁钻考究的用色剪裁，保留华丽的同时，淡化隆重与刻意，希望可以得到每个追求浪漫自由的新时代女性的青睐。
IamSo, a legend that was born in London, praises High Fashion’s gorgeous **elegant, without losing street fashion of young, dynamic, free, creativity **personalization. Flexible **comfortable features coupling with the exquisite **tricky use of color retains gorgeous, meanwhile diluted solemnity **deliberation. We hope that our style can be favored by each new era women who pursues romantic freedom.
